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Once upon a time, there was a village, which was a great place to live except it had no water unless it rained. To solve the problem once and for all, the village elders decided to award two contracts to two people to have water delivered to the village on a daily basis. The first person who won the contract, Ed, immediately bought two buckets and began hauling water from a lake about one mile away, from morning to dusk. He would empty them into a large water tank the village had built. Each morning, he had to get up before the rest of the village awoke to make sure there was enough water for the villagers. It was hard work but he was happy to be making money.

The second person, Bill, disappeared for a while. Instead of buying two buckets to compete with Ed, Bill had written a business plan, created a company, found some investors, employed a manager to do the work and returned with a construction crew. Within a year, he built large volume stainless steel pipeline connecting the village to the lake. At the opening ceremony, Bill announced that his water was cleaner than Ed’s water, that he could supply the village with water 24 hours a day, 7 days a week. Ed could only deliver water on weekdays…he did not work on weekends. Then Bill announced that he would charge 75% less than Ed did for his higher quality and more reliable source of water. The village cheered and ran immediately for the faucet at the end of Bill’s pipeline.

In order to compete, Ed immediately lowered his rates by 75%, bought two more buckets and began hauling four buckets each trip. To provide better service, he hired a few workers to work nightshift and on weekends. Soon he had workers’ problems as the union demanded higher wages, better benefits and wanted its members to only haul one bucket a time. Bill on the other hand, realized that if this village needed water, then other villages must need water too. So he went off to sell his high speed, high volume, low cost and clean water delivery system to villages throughout the country. He only makes a penny per bucket of water delivered but he delivers billions of buckets of water everyday. Regardless if he works or not, billions of people consume billions of buckets of water and all the money pours into his bank account. Bill had developed a pipeline to deliver water to villages as well as money to himself. Bill lived happily ever after while Ed worked hard for the rest of his life and had financial problems forever after.

End of story.

Ask yourself: ‘Am I hauling buckets or building a pipeline?’

The answers to these questions will make you financially free!

This story is often related by Robert T. Kiyosaki during his numerous presentations worldwide. Click the Affiliate banner (on left panel) to see products provided by the Rich Dad community or click here. You may email us at info@vibrant-pro.com for more information on how we, Vibrant Pro may assist you.